London-based freelance Senior Designer working at the intersection of brand, digital and motion. Curious by nature, driven by ideas.
London-based freelance Senior Designer working at the intersection of brand, digital and motion. Curious by nature, driven by ideas.
Spotify Advertising
, Branding
Shared playlists. Daily rituals. Unexpected combinations. With Spotify, culture is always on shuffle.
Spotify Ads wanted to rethink the traditional webinar experience, transforming its global Spotify Sessions series into something more engaging and culturally relevant. The challenge was to create an expressive identity that captured the spirit of music, fandom and discovery, bringing a fresh perspective to every event.
Spotify Advertising
Shared playlists. Daily rituals. Unexpected combinations. With Spotify, culture is always on shuffle.
Spotify Ads wanted to rethink the traditional webinar experience, transforming its global Spotify Sessions series into something more engaging and culturally relevant. The challenge was to create an expressive identity that captured the spirit of music, fandom and discovery, bringing a fresh perspective to every event.
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Global Grids Catalyst
, Branding
The grid powers practically everything. Our homes, hospitals and economies. Yet we barely notice it until the lights go out.
Global Grids Catalyst is on a mission to transform how the world connects and modernises electricity grids. The challenge was to build a brand around something largely invisible, turning complex infrastructure into a compelling story that inspires collective action.
Global Grids Catalyst
The grid powers practically everything. Our homes, hospitals and economies. Yet we barely notice it until the lights go out.
Global Grids Catalyst is on a mission to transform how the world connects and modernises electricity grids. The challenge was to build a brand around something largely invisible, turning complex infrastructure into a compelling story that inspires collective action.
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JBL Quantum
, Social VI Refresh
JBL Quantum needed a bold new direction for its social presence. The brand is all about giving players a competitive edge, fully immersing them in the moment and powering their play.
Building on this spirit, the creative direction set out to capture the excitement of gaming through an expressive visual identity that connected with the next generation of gamers and redefined how JBL Quantum showed up across social.
JBL Quantum
JBL Quantum needed a bold new direction for its social presence. The brand is all about giving players a competitive edge, fully immersing them in the moment and powering their play.
Building on this spirit, the creative direction set out to capture the excitement of gaming through an expressive visual identity that connected with the next generation of gamers and redefined how JBL Quantum showed up across social.
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Rugby World Cup
, Campaign Identity
The Women’s Rugby World Cup 2025 marked a defining moment for women’s sport, bringing the world’s best teams to England and inspiring a new generation of fans and players. With growing momentum behind the sport, the tournament presented an opportunity to elevate women’s rugby on a global stage.
The campaign set out to harness this momentum through a bold, high-impact creative direction that challenged traditional perceptions of rugby and positioned the tournament as an unmissable sporting moment, driving excitement, engagement and ticket sales.
Rugby World Cup
The Women’s Rugby World Cup 2025 marked a defining moment for women’s sport, bringing the world’s best teams to England and inspiring a new generation of fans and players. With growing momentum behind the sport, the tournament presented an opportunity to elevate women’s rugby on a global stage.
The campaign set out to harness this momentum through a bold, high-impact creative direction that challenged traditional perceptions of rugby and positioned the tournament as an unmissable sporting moment, driving excitement, engagement and ticket sales.
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Google Pixel 8
, Digital Campaign
The launch of Google Pixel 8 introduced a bold, vibrant global campaign designed to connect with audiences through everyday moments. Fresh, expressive and full of personality, the campaign brought a new sense of creativity to the Pixel brand.
Building on this direction, the focus shifted to bringing the campaign to life across motion and digital, translating its visual language into a cohesive, scalable system. The aim was to deliver a consistent brand experience across hundreds of assets without compromising the impact of the original creative direction.
Google Pixel 8
The launch of Google Pixel 8 introduced a bold, vibrant global campaign designed to connect with audiences through everyday moments. Fresh, expressive and full of personality, the campaign brought a new sense of creativity to the Pixel brand.
Building on this direction, the focus shifted to bringing the campaign to life across motion and digital, translating its visual language into a cohesive, scalable system. The aim was to deliver a consistent brand experience across hundreds of assets without compromising the impact of the original creative direction.
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Rexona NYSC
, Event Design
To celebrate Rexona’s (Sure-UK) partnership with FIFA during the World Cup, the brand brought together footballers and influencers for a competitive event that put their skills to the test.
I led the design and art direction, developing a bespoke Rexona football kit inspired by the movement and intensity of the game. The kit became the creative foundation for the event, with its graphic patterns extending across the stage and surrounding screens to immerse players and audiences in the Rexona brand.
Rexona NYSC
To celebrate Rexona’s (Sure-UK) partnership with FIFA during the World Cup, the brand brought together footballers and influencers for a competitive event that put their skills to the test.
I led the design and art direction, developing a bespoke Rexona football kit inspired by the movement and intensity of the game. The kit became the creative foundation for the event, with its graphic patterns extending across the stage and surrounding screens to immerse players and audiences in the Rexona brand.
Harrison Walker
, Visual Identity
Harrison Walker is a Bournemouth-based songwriter and composer, crafting music that brings stories to life through sound.
The identity was developed to reflect his approach to composition, balancing timeless sophistication with contemporary expression. Inspired by the art of storytelling, the identity combines refined typography and expressive visual elements to capture the emotion, depth and individuality of his work.
Harrison Walker
Harrison Walker is a Bournemouth-based songwriter and composer, crafting music that brings stories to life through sound.
The identity was developed to reflect his approach to composition, balancing timeless sophistication with contemporary expression. Inspired by the art of storytelling, the identity combines refined typography and expressive visual elements to capture the emotion, depth and individuality of his work.
Google PLS
, Event Design
Google’s Partner Leadership Summit brought together leading publishers, agency leaders and industry executives for a multi-day event exploring the future of advertising, AI and measurement.
Building on the summit’s ambition, the creative direction focused on bringing warmth, optimism and personality to the event. Spanning event spaces, presentations and collateral, the design created an inviting environment that encouraged conversation and connection.
Google PLS
Google’s Partner Leadership Summit brought together leading publishers, agency leaders and industry executives for a multi-day event exploring the future of advertising, AI and measurement.
Building on the summit’s ambition, the creative direction focused on bringing warmth, optimism and personality to the event. Spanning event spaces, presentations and collateral, the design created an inviting environment that encouraged conversation and connection.
Senior Designer
Open for work — Freelance
2026
Senior Designer
2026