Jordan Hurren

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Jordan Hurren

Works

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Contact

Jordan Hurren

Works

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Contact

Google Pixel 8

Google Pixel 8

Google Pixel 8

The launch of Google Pixel 8 introduced a bold, vibrant global campaign designed to connect with audiences through everyday moments. Fresh, expressive and full of personality, the campaign brought a new sense of creativity to the Pixel brand.

Building on this direction, the focus shifted to bringing the campaign to life across motion and digital, translating its visual language into a cohesive, scalable system. The aim was to deliver a consistent brand experience across hundreds of assets without compromising the impact of the original creative direction.

Client

Google

Year

2023

Agency

EssenceMediacomX

Role

Design & Motion

Service

Digital Campaign

Credits

Ryan Cole

Jeremy Liebmann

Approach

Building on an established visual foundation, the approach focused on translating the campaign seamlessly across formats and touchpoints. Each execution needed the flexibility to feel fresh and distinctive while maintaining a consistent visual language. Different placements, different dimensions, same visual impact.

Outcome

The result was a cohesive global launch that brought the campaign to life across more than 500 assets spanning social, display, CRM and Google Store. Each execution stayed true to the original creative direction, demonstrating how the visual system could scale without losing its impact.

The campaign pushed Pixel into new territory on social, strengthening brand consideration across key markets. As part of the rollout, we developed social concepts and animated frames for creator-led content, giving creators the freedom to showcase Pixel 8’s features in their own style.

Approach

Building on an established visual foundation, the approach focused on translating the campaign seamlessly across formats and touchpoints. Each execution needed the flexibility to feel fresh and distinctive while maintaining a consistent visual language. Different placements, different dimensions, same visual impact.

Outcome

The result was a cohesive global launch that brought the campaign to life across more than 500 assets spanning social, display, CRM and Google Store. Each execution stayed true to the original creative direction, demonstrating how the visual system could scale without losing its impact.

The campaign pushed Pixel into new territory on social, strengthening brand consideration across key markets. As part of the rollout, we developed social concepts and animated frames for creator-led content, giving creators the freedom to showcase Pixel 8’s features in their own style.

Senior Designer

Open for work — Freelance

2026

Senior Designer

2026