Global Grids
Catalyst
Global Grids
Catalyst
Global Grids
Catalyst
The grid powers practically everything. Our homes, hospitals and economies. Yet we barely notice it until the lights go out.
Global Grids Catalyst is on a mission to transform how the world connects and modernises electricity grids. The challenge was to build a brand around something largely invisible, turning complex infrastructure into a compelling story that inspires collective action.
The grid powers practically everything. Our homes, hospitals and economies. Yet we barely notice it until the lights go out.
Global Grids Catalyst is on a mission to transform how the world connects and modernises electricity grids. The challenge was to build a brand around something largely invisible, turning complex infrastructure into a compelling story that inspires collective action.
The grid powers practically everything. Our homes, hospitals and economies. Yet we barely notice it until the lights go out.
Global Grids Catalyst is on a mission to transform how the world connects and modernises electricity grids. The challenge was to build a brand around something largely invisible, turning complex infrastructure into a compelling story that inspires collective action.
Client
Global Grids Catalyst
Year
2026
Agency
HumanAfterAll
Role
Design
Service
Branding
Credits
Hailey Kukchein
Andrea Dell'Anna
Steffen Johansen
Approach
The creative direction, A New Current, was rooted in the constant movement of electricity, ideas and collective action. Moving away from the engineered and predictable visual language of the energy sector, the identity embraced a warmer, more human approach.
Bold orange, atmospheric gradients and editorial typography established a distinctive visual language. Cinematic photography captured the light, energy and everyday moments made possible by the grid, bringing warmth and emotion to an otherwise technical subject.
Outcome
The result was a cohesive brand identity that brought a new perspective to the energy sector. A unified visual and verbal system combined scientific precision with human storytelling, giving Global Grids Catalyst a compelling platform to communicate its ambition.
Built around the principle of intellectual tenderness, the identity makes complex ideas feel accessible without losing their depth. A scalable creative foundation designed to inspire connection, communicate ambition and drive collective action.
Approach
The creative direction, A New Current, was rooted in the constant movement of electricity, ideas and collective action. Moving away from the engineered and predictable visual language of the energy sector, the identity embraced a warmer, more human approach.
Bold orange, atmospheric gradients and editorial typography established a distinctive visual language. Cinematic photography captured the light, energy and everyday moments made possible by the grid, bringing warmth and emotion to an otherwise technical subject.
Outcome
The result was a cohesive brand identity that brought a new perspective to the energy sector. A unified visual and verbal system combined scientific precision with human storytelling, giving Global Grids Catalyst a compelling platform to communicate its ambition.
Built around the principle of intellectual tenderness, the identity makes complex ideas feel accessible without losing their depth. A scalable creative foundation designed to inspire connection, communicate ambition and drive collective action.
Senior Designer
Open for work — Freelance
2026
Senior Designer
2026