JBL Quantum
JBL Quantum
JBL Quantum
JBL Quantum needed a bold new direction for its social presence. The brand is all about giving players a competitive edge, fully immersing them in the moment and powering their play.
Building on this spirit, the creative direction set out to capture the excitement of gaming through an expressive visual identity that connected with the next generation of gamers and redefined how JBL Quantum showed up across social.
JBL Quantum needed a bold new direction for its social presence. The brand is all about giving players a competitive edge, fully immersing them in the moment and powering their play.
Building on this spirit, the creative direction set out to capture the excitement of gaming through an expressive visual identity that connected with the next generation of gamers and redefined how JBL Quantum showed up across social.
JBL Quantum needed a bold new direction for its social presence. The brand is all about giving players a competitive edge, fully immersing them in the moment and powering their play.
Building on this spirit, the creative direction set out to capture the excitement of gaming through an expressive visual identity that connected with the next generation of gamers and redefined how JBL Quantum showed up across social.
Client
JBL Quantum
Year
2024
Agency
Havas Play
Role
Design Lead
Service
Social VI Refresh
Credits
Lewis Oliver
Owain Davies
Approach
The creative approach centred on capturing the excitement of gaming and the precision of Quantum audio. Balancing playful expression with a bold, competitive edge, the identity was designed to resonate with both casual players and competitive gamers.
Outcome
The result was a flexible, modular identity system that captured JBL Quantum’s competitive spirit while remaining accessible to casual gamers. It brought Quantum’s three core territories of product, gaming and influencer content to life, giving each a distinct visual expression while keeping them unmistakably part of the Quantum brand.
Designed to evolve across platforms and touchpoints, the system provides a scalable creative foundation that keeps JBL Quantum bold, relevant and recognisable in the gaming space.
Approach
The creative approach centred on capturing the excitement of gaming and the precision of Quantum audio. Balancing playful expression with a bold, competitive edge, the identity was designed to resonate with both casual players and competitive gamers.
Outcome
The result was a flexible, modular identity system that captured JBL Quantum’s competitive spirit while remaining accessible to casual gamers. It brought Quantum’s three core territories of product, gaming and influencer content to life, giving each a distinct visual expression while keeping them unmistakably part of the Quantum brand.
Designed to evolve across platforms and touchpoints, the system provides a scalable creative foundation that keeps JBL Quantum bold, relevant and recognisable in the gaming space.
Senior Designer
Open for work — Freelance
2026
Senior Designer
2026