Edit Again
Project
Edit Again is a pre-loved designer clothing store that wanted to elevate its brand. The goal was to reinforce the brands positioning as modern, chic, and as luxurious as high-end retail, while curating second-hand pieces with care.
I drove the brand’s new vision, from concept and design to web applications. *The project is underway and is being prepared for web build and launch.
Approach
The approach was to shift outdated perceptions around second-hand luxury, often seen as less desirable than buying new. It had to feel premium and intentional without losing credibility or sophistication.
Outcome
The result is an identity that embraces the visual cues of high-end fashion rather than leaning on sustainability cues, reframing pre-loved pieces as a confident, intelligent choice.
Extension
I helped reframe the brand’s positioning across web, shaping the user experience and how the brand is reflected through its main store site.
