JBL Quantum
Project
JBL Quantum wanted a hard reset on their socials. The brand is all about giving players a competitive edge, fully immersing them in the moment and powering their play. The goal was to create an identity that resonated with the next generation of gamers.
I led and created JBL Quantum’s creative vision, driving concept, design, motion and final delivery.
Approach
The identity needed to capture the excitement of gaming and the precision of Quantum audio. It had to feel playful yet daring, with the aim of appealing to both casual and competitive gamers.
Outcome
The result was a modular system that can keep pace with Quantum’s competitive spirit in gaming while remaining approachable for casual players. It activated Quantum’s three territories product, gaming, and influencer giving each a distinct expression while keeping them all unmistakably part of the Quantum brand.
The system was designed to evolve and adapt, keeping JBL Quantum confidently at the forefront of gaming audio.
