Google Pixel 8
Project
For Pixel 8’s launch, the brand stepped into a vibrant global campaign that felt fresh, bold and current. It lived in everyday moments with confidence.
The task was to protect the visual language and amplify it through motion and digital design. Turning it into a scalable, system that would work seamlessly across digital, social and partnerships.
Day to day I worked across motion and design, building and rolling out concepts at scale. I produced hundreds of assets spanning partnerships, takeovers, social and display.
Approach
With a strong foundation, every piece had to translate seamlessly across formats. It needed enough variety to feel fresh and current. Different placements. Different dimensions. Same visual impact.
Outcome
The result was a cohesive launch that stayed true to the global idea across more than 500 assets spanning social, display, CRM and Google Store.
It pushed Google into new territory on social, lifted brand consideration in key markets and proved the system could scale without losing its edge.
Extension
Google challenged creators to make short-form content that showcased the phone’s features in their own style. We developed social concepts and added animated frames to drive product recognition and keep the brand consistent.
Creators; Q Mike, Alexi Pavlov, Yoann Guerini ⌄
